Byron Locke, Author at Shrike SEO

Why you need Google Reviews for your business

Table of Contents Introduction Before we delve into the importance of Google Reviews for your business, we need to understand the ins and outs of Local SEO. Local SEO is the process of optimizing your website and business listings so that you rank higher in search results for local keywords. Google Maps reviews are an […]

Can I Do SEO on My Own?

Ranking on Google is a gift that keeps on giving. But how do you rank on Google? One of the most effective ways to achieve this is through Search Engine Optimization (SEO). SEO is a set of strategies and techniques aimed at improving your website’s visibility in search engine results, thereby increasing traffic and potential […]

Why is SEO So Expensive?

SEO is a complex and ever-evolving field that requires a deep understanding of search engine algorithms and user behavior. It also takes time and effort to implement effective SEO strategies and achieve results. This is why SEO services can be expensive, especially for small businesses. However, it’s important to remember that SEO is an investment, […]

Important Marketing Rules

There are a lot of things that businesses must be good at. If you want your business to be successful, you need to follow a few important marketing rules. These marketing rules will help you increase your sales and keep customers. 10 golden rules of marketing The Ten Golden Rules of Marketing were written by […]

How Your Business Can Benefit From Effective Marketing

Effective marketing is important to the success of a business. It attracts new customers, builds brand awareness, and reinforces trust signals. It can also increase sales. Effective marketing is designed to reach a large audience through social media, paid advertisements, and YouTube. Promotes brand awareness Brand awareness is an important factor in a business’ success. […]

Why Successful Marketing Takes Time and Patience

Successful marketing takes time and patience. It is vital to build credibility and establish your brand. However, it’s not easy to get the desired results in a short period of time. Setting realistic expectations One of the most important factors in successful marketing is having realistic expectations. Most companies want to see results immediately, but […]

5 Valuable Marketing Skills Every Business Owner Should Master

As the world becomes increasingly digital, it is imperative that you develop your skills in digital marketing. These skills include better understanding of digital products, planning and integration. Digital marketing makes it easier to attract customers and communicate with them. Listed below are some of the most essential skills to master. Learning these skills can […]

Social Media Tips for Brands

Below are a few Social Media Tips for Brands that Can Help You Boost Your Engagement on social media platforms. Create a professional-looking post that is relevant to your brand A simple way to create an eye-catching post on social media is by using a video or visually striking designs. This visual format is particularly […]

What is a Brand Board and Why Do I Need One?

A brand board is a visual representation of a company or product. When the public sees your brand, they will associate it with your industry. The success of branding depends on the strength of these visual assets. A brand board should contain a variety of assets that are all consistent with your brand. These assets […]

When is a Good Time to Start Marketing

The truth is, anytime is the best time to start marketing your business. The sooner you start marketing, the faster you will see the results of effective marketing come together and pay off. There are several ways to market your business. In this article we will have a look at a few of the methods […]

Social Media Checklists Every Marketer Needs

A Daily Checklist: 1. Share Content Your first and top priority on social media should be sharing content. That’s what will allow you to reach your target audience, attract them to your brand, and keep them engaged. 2. Respond to Comments and DMs. An excellent way to engage with your audience is to respond to […]

The Advantages of Google Reviews

What are Google Reviews Google reviews are simply review that are placed on google. Google reviews provide useful information to anyone who needs additional information regarding your business and it also helps your business to stand out. These reviews show up next to your Business Profile in Google Maps and in Google Search. What are the […]

Current Marketing Trends 2022

Influencer Marketing has Become Increasingly Popular There’s no need to hire a celebrity influencer and pay thousands of rands because now smaller businesses use people called “micro-influencers.” Micro-influencers are social media promoters with a smaller following than celebrities but their following is still quite large ranging from thousands to tens of thousands of followers. These influencers […]

3 Common Marketing Misconceptions

The term “marketing” has a wide spread of ideologies and beliefs therefore misinformation about marketing can often sound like the truth. Choosing to believe misinformation can be a great danger to your business and ultimately damage your business in the long run. Below we’ve outlined some of the most common misconceptions about marketing that we […]

The Importance of Using Backlinks on Your Website

What Are Backlinks? Backlinks are also commonly known as “inbound links”, “incoming links” or “one-way links”. They are links from one website to a page on another website. Large search engines such as Google see backlinks as “votes”. Website pages with a high number of backlinks tend to have high organic search engine rankings which […]

A Guide to Marketing

When you have an effective marketing strategy in place your business is bound to be successful. When a business does not have a marketing strategy, it will fail to achieve the goals and objectives set out for it. Marketing is made up of various components that are important throughout each stage of a business’s endeavours […]

What is an Integrated Marketing Campaign?

Integrated marketing is a marketing strategy that highlights the importance of a consistent, multi-dimensional brand experience for the customer. Concentrating on making a branding effort – across television, radio, print, Internet. This means that the dimensional brand experience is in a similar style that emphasizes the brand’s ultimate message. Benefits of Integrated Marketing Campaigns Why […]

Why customer service is as important as lead generation

Recently I have dealt with several suppliers In different Industries. The buzz words In sales are always “lead generation”. This Is true, If you are not bringing new leads In, you are not making money. But what happens after you get those leads In? Customer Service Is King The different suppliers I have dealt with, […]

Why Marketing Budgets Should Increase in Tough Times

It is always a difficult any business owner faces when things get tough: “Where do I cut budgets?”. The unfortunate reality is that marketing budgets are the first to go. In reality, that should be the last budget to be cut or should actually be increased. Here is why. Increased Marketing Budgets Works It is […]