Social Media Tips for Brands

Create a professional-looking post that is relevant to your brand

A simple way to create an eye-catching post on social media is by using a video or visually striking designs. This visual format is particularly popular during the holiday season, and it is an excellent way to catch your followers’ attention. You can also include illustrations in your posts to illustrate important points, stats, and striking statements. Make use of your brand colours, logos and slogans in your posts.

Use hashtags

You can use hashtags to organize and categorize content on social media. Hashtags are also useful for filtering information. People who follow social media tend to keep an eye on what businesses are trying to project online. However, you should be careful not to overuse hashtags on your posts. This is because users can be turned off by content that contains too many hashtags. One way to make hashtags work for you is to be specific about your location. Using city-based Hashtags can allow you to filter conversations by industry, geography, and more. This way, you can engage with conversations related to your products or services. Remember, hashtags are about sharing, so use them appropriately. People will return the favour. Using city-based hashtags for your city will help you reach specific audiences.

Create a targeted ad campaign

When starting your ad campaign, you should try to build your marketing strategy around the type of customer you are trying to reach. By building a marketing strategy, you will be able to streamline the events that will take place in your customer’s life and maximize your ads’ effectiveness. In social media advertising, it’s essential to target actual people. While some audience segments can reach hundreds of thousands of people, many won’t be interested in your product. You should narrow down your audience to those who purchase your product or service. If your audience is already your existing customers, you can use that as your starting target market. If they already purchase a product or service, you can use this information to refine your ad targeting.

For more social media tips contact Shrike Marketing & Design today!