What are Google Reviews
Google reviews are simply review that are placed on google. Google reviews provide useful information to anyone who needs additional information regarding your business and it also helps your business to stand out. These reviews show up next to your Business Profile in Google Maps and in Google Search.
What are the Advantages of Google Reviews
It Takes your SEO to a New Level
A big advantage of Google reviews is that it can increase your SEO. Google reviews affect Google search results by helping your company rank higher on search pages. As a result, consumers will have an easier time finding you online.
It Builds Brand Awareness
Improving your SEO is great as it increases your online exposure. The more often customers see your company name, the more likely they’ll remember and recognize your business. Improving brand awareness and recognition can help you remain top of mind with customers. Therefore, they will think of your company before other similar companies. Google reviews can help with this by encouraging customers to leave reviews, you can improve brand awareness.
It Increases Business Transparency and Builds Trust
It is vital to respond to google reviews as it shows your customers that you are open and honest. Show your customers that you are transparent by responding to both positive and negative reviews. By remaining open and transparent with customers, you’re providing social proof that your brand is trustworthy.
It Increases Website Traffic
Increasing your number of Google reviews can help you improve your click-through rate. At the same time, those reviews increase clicks to your website. As a result, you’re encouraging people to explore your site and learn more about your business.
It Increases Conversions and ROI
Reading online reviews provides consumers with peace of mind. As you strengthen brand trust, more people will feel comfortable clicking from your reviews to your website and therefore they will make a decision to make a purchase for themselves.